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Google ranking factors overview

Google ranking algorithm

This is a brief overview of the number of factors that Google takes into account in its ranking algorithm. So this is what really goes into this ranking algorithm.

Domain level link functions, also known as “Domain Authority”, are the first ranking factor. You can think of domain authority as all the links from other websites that point to all the pages on your website. In addition to appreciating your website content (keywords), Google also cares about another website’s relationships to your site through links to its pages. There are many characteristics in Google’s algorithm on domain authority, for example, number of links, quality of the websites that link to your site, etc.

The second factor is the link function at the page level or “page authority”. Unlike the domain authority which looks at all the links to all the pages on your website, the page level authority index only looks at the page level.

Next on the list are page-level keyword and content features, also known as “Keyword Targeting.” This is your focus keywords. If your keyword is “mobile phone repair,” you will probably ensure that your website has the exact phase of the keyword you are targeting. Due to Google’s theme modeling algorithm, it is recommended to also include thematic variations of your chosen keyword. Topical variations are the keywords connected or related, in our case with mobile phone repair, these can be “display”, “battery” or phone models or manufacturer names.

Page level, keyword independent characteristics are other ranking factors. These include page load speed, mobile device compatibility, content uniqueness, size / length, etc. If a lot of people search for a specific keyword on mobile devices and you want to appear in search results, you need to make sure your web page is mobile friendly. Similarly, if people are searching for a topic in depth and looking for a more recent specific study on the web and you want your website to appear in search results, your website must have a very specific page with unique and relevant content. .

Engagement, data and traffic consultation. This factor has been making a breakthrough, several years ago no one considered it as one of the ranking factors. When I talk about engagement, traffic, and data, I mean things like query success and query success.

The best way to describe the pogo hit is with an example. Let’s say you search for a keyword on Google. After submitting your query, Google displays a list of results. Then click on the first result in this list and go to the web page, but then immediately go back to the search list and click on the second result. What you indicated to Google is that the first result is not the best because you did not spend time exploring it, but instead went back and selected a different one. You need to make sure this doesn’t happen with your website because this is a metric of a successful query or good experience that Google is paying close attention to.

Domain level, brand characteristics. Another factor that Google likes to see. This includes direct visits, brand search, brand affinity. What it means is that Google looks at your domain and says “Okay, this domain is actually connected to a particular topic … let’s rank them higher on queries on this topic.” For example, you may have seen a lot of hotel reviews on TripAdvisor. So if you search for a hotel or vacation review, you will often come across the result from TripAdvisor. And after interacting with TripAdvisor web pages, add your brand to your next hotel review search query. And what it tells Google is that “maybe when people search without the brand attached, we should rank this brand higher in our results.”

Similarity to domain level, brand characteristics, domain level, topic, and keyword associations is a connection of your domain name to a specific topic or keyword. For example, moz.com, an online SEO and marketing software provider, has a positive association with the keyword “SEO.” Adding this keyword to your queries makes moz.com web pages more likely to appear in search results. This is because Google has a topic association with moz.com.

Moving on to the next factor, which is the domain level, the independent characteristics of the keywords. Like page-level agnostic function, this factor focuses on the domain level. Things like TLD extension, spam level, trust signals, traffic data are elements of the domain independent characteristics. TLD is the top-level domain, mywebsite.com, website.org, etc. Google would check things like if this domain is marked as spam, if it is registered in the same way as other trusted domains, if it has contact information, etc.

Social participation function. This is the last ranking factor, but not the least. It is argued that this factor is not very important, although more and more recommendations from the main SEO analysis providers highlight its indirect role in the ranking algorithm. This factor includes tweets, Facebook, likes, and Google+ shares.

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