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SERP Ranking Guide – How To Level Up Your Website’s SERP Ranking

SERP (search engine results page) ranking is the most desirable place you want to have for your website. That is the result of any query or question on Google. Higher SERP ranking will ensure more traffic to your website. This will ensure high conversion rates. Here is a promising guide to get a better ranking.

Let’s first learn the Google SERP ranking game.

STEP -1 Attractive titles with suitable keywords

The title of your content is the first thing the user sees. It must be attractive enough, showing the ability to answer queries. And you must have keywords that can lead to relevant search results.

Google’s algorithm returns the most informative results. In their mission statement, they say that it is to organize the world’s information and make it universally accessible and useful.

You need to ensure trustworthy content for viewers once they launch your site. This is based on B2B or B2C searches. The easy way to do this is by creating catchy titles. These have to serve the purpose of the search. They have to be promising enough. For example, anyone searching for ‘cashback hacks’ will gravitate more towards a title like “10 Best Hacks For Amazing Cashbacks”. Instead of a simple one like “money back tricks”.

Developing new SEO strategies for your site is the next step. For that we know-

STEP-2 Understanding the Google Algorithm.

According to Moz, there are about 500-600 changes to the algorithm. Google executives like Gary Illyes and John Mueller in one way or another confirmed it. So stay up to date on new algorithm changes.

Your site may appear to be banned due to low traffic. But Google doesn’t always publicly declare the changes.

For example, the April 2015 Mobile-Friendly Update. Complies with favoring sites that are mobile-friendly. You can also impose sanctions on those who are not.

The Penguin update in 2012, which is designed to consider the search result spam. Most of the time it is done by buying links to boost Google rankings.

This and several other updates like Panda, Hummingbird, Google EMD, Phantom, Penguin, etc. they tell us a lot about the algorithm.

To track updates, you can visit sites like Moz’s Google Algorithm Change History. Knowing this will help you develop good strategies for SEO.

STEP-3 Know your current search ranking.

It is very important to know where you currently are. It is useful to assess their growth. Evaluating your SERP.COM keyword ranking will help you. This shows the number of results on monthly searches, ranking on specific search terms, cost per click for paid search, etc.

There are different analyzes that expose the reasons for the decrease in traffic. One of which is slow sites, this will decrease traffic noticeably. Delay of only 3-4 seconds tends to lose interest in the content. The best example of this is Walmart. WebPerformanceToday stated that Walmart saw a sharp decline in conversions after site load times increased by 4 seconds.

To help you rank, regularly check your site’s status on PageSpeedInsights.

STEP-4 Maintenance of organic traffic.

The traffic is more on organic sites than on non-organic sites. Visitors trust organic sites more. Non-organic sites like paid search and social media attract fewer visitors. According to BrightEdge, there were organic sites that attracted more than 51% of B2B and B2C website visitors. And Social was only able to do a mere 5%.

Although there is no harm in advertising your site, only if there are not enough or no results for the given search. In this case, visitors tend to visit non-organic sites as well. In doing so, ROI is the main factor to consider. Also, that PPC adds well to your site with good income.

STEP 5 Make your site mobile friendly for better SERP ranking.

If you haven’t made your website mobile-friendly, then that’s the first thing you should do now. Google’s algorithm favors mobile pages, as we discussed earlier. Mobile site optimization is a very important step.

Loading speed and a better mobile experience will boost your SERP ranking. One way to do this is to add an AMP (Accelerated Mobile Pages) stamp to your site results. This is Google’s project to ensure fast loading of mobile pages.

STEP-6 Research is the key

You have to do a lot of research for keywords. The best way to get the best SEO is by creating great content by using keywords. Commercial keywords serve this purpose. You have to deliver what the visitor wants.

If a visitor wants information about the search, you should add informational keywords. But if the visitor intends to buy something, the keywords must agree with it.

Research on your competitors is also an important aspect. Knowing what kind of content they offer through their site will help you optimize yours.

You can add publication dates to your site content. This will help you if the visitor wants the latest content. Adding a date will bring you more traffic as the visitor can be specific about the dates. You can always update the contents for the latest date.

STEP 7 Use Rich Snippets and Better Permalinks

The content of a website should answer a question through a short paragraph or a list for the search. Google can automatically include you in the SERP, which will allow you to gain more traffic.

These are mainly known as Rich Snippets. Adding informative content using proper keywords will help. The more traffic will lead to a higher ranking.

Permalinks are something visitors pay more attention to than you might think. If your permalinks consist only of symbols or numbers, visitors are more likely to not trust the site.

Ugly permalinks can cause traffic to drop. Permalinks should consist of keywords or search results. Many times your own title would serve the purpose well.

All in all, if you follow these simple steps, you could achieve a higher SERP ranking. In the end, for the best assistance, hire a professional company to increase your SERP ranking. So give your website that much-needed boost with the best digital marketing company.

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