Marketing automation is one of the great processes that help businesses not only automate their repetitive marketing tasks, but can also help track and measure campaign performance. With this tool, you can also increase productivity and improve efficiency by reducing manual actions. If we talk about marketing automation, it mainly refers to a category of software that helps to automate, measure and optimize marketing tasks and workflows efficiently. Whether you own a large multinational company or have just started a new business, marketing automation is a must for you. Here’s why you should use this software:-

Generate high-quality leads

In any business growth, one of the most important steps is lead generation. By using robust marketing automation solutions, you can generate high-quality leads. This will give you a more detailed and rich picture of the behavior of potential customers. Additionally, you can drive broader marketing campaigns such as personalized emails, trigger-based marketing messages, Twitter/Facebook messages, etc.

Make informed decisions with better data

Few companies know how to collect/use big data. Marketing automation will give you an ultimate platform for analytics and closed-loop reporting, data collection/storage, and dashboard systems. These platforms are also solid solutions that not only help measure campaigns, but also help determine consumer behavior on a limited budget.

Increase your company’s income

Investing in a marketing automation platform can help you justify the initial investment if you use it properly. This will help you increase sales opportunities from high-quality leads. You will get good returns on your investments with the automation process.

Optimize your sales and marketing processes

With the best solutions, you can streamline your sales and marketing process. In Sales and Marketing, communication is the key to making the whole process more fluid. Through automation, qualifying and nurturing leads have become easy.

Generate detailed reports

This software also helps to monitor and track all channels in an easy way. Once you get the data, you can create detailed reports to save it. The report will help you analyze the graphs and statistics of different campaigns and determine which campaign is performing well.

time saver

If you are having trouble automating your regular marketing tasks, using marketing automation software is the best decision for you. It will help you not only automate your marketing tasks but also save time. Therefore, you can focus more on other marketing strategies. Additionally, you can also run campaigns to send custom scheduled emails to customers, automate messages for different social media channels, and set up autoresponders for daily follow-ups.

Give an excellent customer experience

The main feature of marketing automation is that you can provide a great experience to your customers using this software. When it comes to this technology, it helps to send behavior-triggered emails seamlessly. Whether you want to browse through certain products, subscribe to emails, or leave items in the cart, this solution can help.

In other words, we can say that marketing automation is a powerful tool that helps entrepreneurs grow their business. But all you need is to find the right platform for you.

Top 6 Marketing Automation Software Every Entrepreneur Should Use

Here, we bring you an extensive list of the top marketing automation tools available that you can choose the one that best suits your needs.

Hotspot: The Best Marketing Automation Software

In the world of marketing, one of the most well-known names is Hotspot. With this inbound marketing software, you can easily automate a large number of tasks at scale. This will also help to customize highly specific and sophisticated workflows with a visual editor. It’s also useful for managing complex campaigns or follow-up messages easily using multiple touchpoints throughout the customer journey. If you want to automate your emails using drip campaigns, this is the best software for you. If we talk about the monthly fee, you will find it nominal.

Active Campaign: The Ultimate Small Business Software

Many companies prefer to use Active Campaign for marketing automation. Being the best visual automation builder, it comes with drag and drop functionality in the market today. The best part is that anyone can use it easily. No matter, whatever your skill level, you can easily set up both simple and complex marketing automation. This software has everything from event tracking to site tracking and automation goals to split actions. As for your subscription, it comes with ecommerce, lead scoring, and email marketing integrations.

GetResponse: come equipped with the best features

If you are looking for the most affordable and powerful marketing automation solutions, using GetResponse will be the best answer. This software is ideal for large organizations and small businesses. This is the best platform to automate marketing processes. With this tool, you can enjoy a lot of benefits like gaining share of website traffic, recovering abandoned carts and increasing sales. Plus, you can easily set up an automated customer journey by applying filters, actions, and conditions.

OptinMonster – Perfect for generating leads on the landing page

If we talk about the OptinMonster software, it is quite different compared to other platforms. This is an ultimate custom acquisition and lead generation tool that will allow you to increase sales, minimize cart abandonment and grow your email list. With this platform, you can easily design high converting website campaigns, popups and landing pages. Once you sign up, you get 14 days risk-free. However, if you’re not completely satisfied, you can get a 100% refund with no questions asked.

Salesforce Pardot: Ideal for B2B Marketing

One of the best known and most reputable CRM solutions today is Salesforce. It is not surprising that this software gets the first place on the list. It is specially designed for B2B organizations. Some key features include sales integration, email marketing, smart lead generation, and seamless lead management. Use the power of AI to design the best sales strategy and improve marketing efforts. With its insightful report, you can easily determine which campaigns are working and what needs improvement. Also, it offers an affordable pricing plan to choose from.

ConvertKit – Improved software for newbies

For those who are using marketing automation software for the first time, investing in ConvertKit will be the best option. However, it is considered as the best email marketing software; but it has more advanced features. Whether you’re selling SaaS, running an eCommerce business, or running a content site, you can be successful with this tool. It offers a free plan forever up to 500 subscribers. But there are no visual automation funnels.

In short, finding the right marketing automation tool for businesses is a very daunting task. In general, there is no single platform that is perfect for everyone’s solution. Therefore, you must select the tool according to your specific needs. So what are you thinking? Simply select the right platform today and dramatically improve your marketing processes.