Picture this: You fell asleep at a coworker’s New Year’s party and you’ve recently woken up. Only thing is, it was December 31, 20010 when you showed up, but now that you look at the time on the kitchen wall, you know it’s January 1, 2021! In the same way, 10 years have flown by!

After fighting for the entrance, you end up staying on a recognizable dodgy path and find that battered old earth-colored wallet in your back pocket. One way or another, you got cryogenically frozen (that’s a story for another day though) and now you have a lot to do to make up for lost time.

How about we take a look at the world around us and see how things have changed, especially for you, a technology enthusiast and one of the top IT people in your organization’s advertising division?

contactless connectivity

It’s New Year’s morning and the whole world is feeling a bit perplexed, not just you. You need to discover your direction towards home. You walk through the bus station, which is still there (but with another fancy tracker that tells you when the shuttles will arrive), realizing that your annual pass may be out of date. Glancing at the shuttle driver as he searches for change in his pocket, he asks if he has a contactless card on his credit or debit card.

Do you remember that back in 2009 you had seen the contactless logo on your bank card with doubts, without imagining that at some point it could start up). However, currently, you can tap your card on the driver’s payment terminal and sit back and watch everyone else do the same.

Omnichannel experiences

You jump out of your transport in the city community. Other than a few new bistros and places offering you to achieve something many refer to as a vape, very little has changed. However, you being a nerd can’t resist the temptation to see all the digital ads around the place.

Taking a look at your precious old iPhone 4 (when the jealousy of your peers), it stands to reason that it’s worn down and even somewhat corroded, especially when you see some teenagers strutting around with colossal screens and a wide array of shiny gadgets dangling from their phones. In fact, it is an ideal opportunity to get a redesign. So, with a newly discovered spring in your progression (and the expectation that your card might work), you walk into the nearest mobile store.

All of that looks captivating and the store’s ‘mobile guru’ jumps in to offer help.

vividtechnology

He stops to look inside the furniture store he remembers from his youth, currently busy with colorful digital displays, intuitive mobile screens, and weird VR-style headsets, and discovers it’s packed with customers with post-Christmas deals. Instead of going in, he chooses to download the app that he’s delighted to find works with expanded reality (AR), something he’d run over anytime sooner than in the 2002 movie Minority Report.

While you lay in a frozen state, everything had been customized.

In 2010, a brand calling a customer by name was considered personalization and is now a display standard. In today’s advanced hyper-connected world, customers want esteem-based content, offers, and product recommendations that are tailored to their specific needs. Here are some experiences that show that idea:

57% of shoppers are happy to share individual information as compensation for offers or custom limits.

62% of shoppers anticipate that brands should send custom offers or limits based on the things they just bought.

91% of shoppers are compelled to shop with brands that offer relevant content recommendations, promotions, and offers.

Towards the unknown

It’s been a heady day (by the way, you’d chosen to be frozen for 10 years as part of social/clinical proof, and now you’re a mogul, hooray!) and obviously digital marketing has developed rapidly in a short time. of 10 years. You can’t fully understand how much has changed, though, as the tune from that old movie says, “Let it Go.”

It’s hard to accurately anticipate what will happen in the next decade, but by keeping your finger on the beat, you’ll have the option to move forward with events, riding the top of the constantly-paying innovative wave. Here’s to 2021… and making you 10 years younger!