It’s no secret that video marketing is all the rage these days. If you think I’m kidding, take a look at a little site called YouTube. I think he’s ranked number 2 or 3 right now. Marketing videos on YouTube and other video sharing sites are rampant. And just like article marketing, video marketing can put a lot of dollars in your pocket if you know what you’re doing. This article will give you three great video marketing tips that you can take to the bank.
At the top of the list of tips is this…be outrageous. The last thing people want to see is a boring video of you sitting in front of your camera talking about the hot internet marketing topic of the day. They’ll tune you out like yesterday’s news. You want to do something that is original and out of the ordinary. For example, you could make some simulated phone calls from well-known “gurus” who are just begging to see what your next product will be. Naturally, you can’t use any full names in this without their permission, but you can certainly allude to things. Just make them subtle. The point is…be different.
Next tip… don’t be stingy. Look, I know there are free video making solutions out there, but believe me, if you use them, your videos will look like amateur productions. If you’re going to do this, do it right. Get professional equipment and software. Make sure you have adequate lighting. Buying lights is not going to cost you an arm and a leg. And when you get a video camera, make sure it comes with a clip on microphone. The sound quality of your video is actually MORE important than the video itself.
Finally, write the script for your video. Look, you’re not a professional actor. Well, maybe some of you are, but most Internet marketers aren’t. They can’t just stand in front of a camera and improvise. They are going to make tons of mistakes. So, write your video. Try it over and over again until you have it perfect. If you can jump for a teleprompter, get one. This will make your life much easier. Do not put yourself in front of that camera until you know what you are going to say and you are clear about it. Otherwise, you’re going to look like an amateur.
By simply concentrating on being original and entertaining, getting the right equipment, and writing the scripts for your videos, you’ll find that they become much more professional, and in the process, end up making much more money for their efforts.
For YOUR success,
