If you search for information about pop-ups on Google, you’ll find many results, such as “pop-up blocker” or “how to disable pop-ups.” Many websites use this type of ads and on the one hand it is a very useful marketing tool because it ensures that visitors definitely see the ad message, but on the other hand people are annoyed by pop-up ads and they want to block them. . In this article we will try to identify the golden mean to understand how these types of ads can be effective. You can find several recommendations below.

1. Provide popup ads at the right time. It is the very significant criterion that you need to analyze. Let’s review some examples.

Visitors enter an online store and start searching for some products. Within 10 seconds a popup appears and visitors are asked to share on Facebook or sign up for a newsletter. This is a very bad approach. At this time, visitors are just beginning to get acquainted with the online store and do not know whether they like it or not. It is a bad time to offer advertising.

When visitors are ready to complete purchases and go to checkout, it’s obvious they like your online store, but it’s also not the right time for pop-up ads. Advertising can distract users from shopping and this will cause cart abandonment. At the checkout stage, users need to fill in important fields related to payment cards, delivery, etc. The popup can interfere and cause users to make mistakes and provide invalid information.

There are different stages of interaction with the online store and it is important to identify at which stage the pop-up ad may be appropriate and not so annoying. The common recommendation is that popups be postponed.

2. Provide popup ads in the right place. The popup may appear in the middle of the page and obstruct the content. But there must be a strong reason for doing this; otherwise, the advertising is annoying. Do not think that people are blind, and the popup can be placed on the left or right side of the page. In addition, the proper design of the popup ads plays a very important role. It should attract but not irritate. The common recommendation is to make the design calm and fit organically on the web page.

3. Give a clear opportunity to opt out of advertising. The button to close the ad should appear immediately, along with the ad message. It is the user’s right to reject advertising. A forced form of advertising does not work effectively and is generally perceived as disrespectful to customers.

4. Never implement inappropriate popups. There are two types of advertising that can be here:

• unwanted adslike: “Congratulations! You’re the 100,000th user and you won…”

Even if it is true, people will not trust such information because these techniques have been used as SPAM for too long and have generated too much disrepute.

• Irrelevant popups. You can predict what kind of products might be interesting for users who stay on a given page for a long time. The “You May Also Like” section can help you draw users’ attention to relevant items in an online store. But if you want to put more emphasis, it is possible to use popup windows with the appropriate information. That means that if the visitor is looking for a new iPad, the pop-up with information about discounts on vacuum cleaners will be irrelevant. Showing advertising at all costs is a very bad practice.

5. Don’t use popup ads on every page. Advertising abuse will definitely not be efficient. A popup ad to support a certain marketing campaign is enough. Think twice if you want to add more ads to your online store.

How to test your popup ads

There are some recommendations on how you can check if pop-up ads are working effectively.

• Traffic to your online store. The traffic can increase if there are some active campaigns to attract new users. It is recommended to test pop-ups before other campaigns, because this way it is easier to analyze the impact.
• Bounce rate of your online store. It is the most important indicator to give you a clear idea of ​​how popups work. If this parameter is increasing, advertising has a negative impact and must be stopped.
• Time on page/pages per visit. If visitors leave the store faster or visit fewer pages compared to previous periods, these are also good indicators to reveal the negative impact. Pay more attention to the web page where the pop-up ad is implemented.
• conversion measures. Even if no negative effects were identified, the conversion rate should be carefully analyzed. If this indicator does not change compared to previous periods, then most likely this announcement does not have a positive or negative influence and it is better to stop or modify it.

The pop-up ad is one of many marketing tools that can be used to increase sales. And such a marketing campaign can be successful if you know all the features of such advertising. We hope our tips give you some ideas on how to increase your sales and make more profit.