Autocar is clearly the established world leader when it comes to automotive news media. With a history of over 100 years, it easily carries the legacy of the world’s oldest car magazine. Autocar was first introduced in 1895, as a weekly British automobile magazine published by Haymarket Motoring Publications Ltd. Today, along with the UK, there are other editions including India, China and South Africa.
Launched in September 1999, Autocar India is the country’s leading authority for motorbike and car owners; always seeking to be a forerunner. The magazine is known for pioneering road testing in India and is the last word on new cars and bikes due to its authentic road test verdicts. It was also the first magazine to explore the Tata Nano and show its interiors. Other magazines envy its reputation for exemplary editorial content as well as high production standards, and the magazine receives praise from both industry and consumers.
Autocar India’s editorial team are among the most experienced editorial teams in India, producing daily news and reviews on the latest cars and motorcycles. Hormazd Sorabjee is the editor, with more than 25 years of experience writing about automobiles; from a 65-ton main battle tank to a Formula 1 car, he has driven it all. Shapur Kotwal is a Deputy Editor and is a part of every one of the magazine’s extensive road test activities. He also oversees test instrumentation, data acquisition and has the most experience as a road tester in India. Akbar Merchant leads the staff writers, who cover the latest scoops, launches, developments and breaking news in the Indian auto industry.
Autocar India’s monthly content includes exclusive news, features and fascinating auto stories. The magazine was the first to pioneer the concept of advertorials in India. By the way, it contains the largest and liveliest classified services section of any monthly car magazine.
Autocar India promises: “Get the perfect heady car fix and dole out comprehensive reviews of the latest cars and bikes on the streets of India.” The world of cars is exciting to many of us and Autocar brings its spicy stories and engaging features to life; making it the must-read magazine for everyone interested in automobiles.
Autocar India has always stayed true to its heritage with its extensive and authoritative road testing. The best in the business, they have gone from being just a car magazine to becoming experts on any make of car. The magazine boasts of a readership of more than double the readership available to the nearest rival, making it by far the best-selling car magazine in India. But more than the numbers, it is the content that makes it the best car magazine in India.
Autocar is known for being the only magazine that provides content to major daily newspapers like The Telegraph, The Hindu, The Hindustan Times and more. Editor Hormazd Sorabjee also hosts the popular show on UTVi about cars and bikes.
According to a report, the Indian vehicle manufacturing industry has increased its growth by 13% in the past 10 years and contributes 6% to India’s GDP. Autocar India joined Bloomberg TV in presenting the awards praising the role of the auto industry in increasing the growth rate of the Indian economy. Awards include: Renault Duster for “Car of the Year (Jury’s Choice)”, “Viewer’s Choice Car of the Year” and “SUV of the Year”. Mahindra and Mahindra won the ‘Manufacturer of the Year’ award. “Bajaj KTM 200 Duke” won both “Bike of the Year (Jury’s Choice)” and “Viewer’s Choice Bike of the Year” awards.
With India being the third largest internet user in the world, there is no doubt that at least a quarter of them will be hooked on digital reading, giving them access to an Autocar India digital subscription. Judging by the world’s population and the number of Internet users, there is no doubt that digital magazines are the future. Also with the access to mobile phones and tablets that can be used as readers, the development of applications for publishing and reading has taken the market by storm; to announce that the future is here! Publishers who have made the switch have already realized the benefits and gains.
Autocar being the oldest car magazine has also been the first to switch to the digital version of the magazine. With an Autocar electronic magazine you can do much more than you would with a paper magazine. Since the magazine is always in the cloud, you can access it at any time from virtually anywhere; get interactive content on the go and within the app too. Consumers who can’t take their favorite magazines with them while traveling can easily switch to the digital format of the magazine.
