What are the best marketing channels for SaaS companies?
What is SaaS? It is short for Software as a service (SaaS). It is a software distribution model in which an external provider hosts applications and makes them available to customers over the Internet. SaaS is one of the three…
Scope of digital marketing and your career opportunities in India
Indian organizations are changing their marketing strategies. Since the days of traditional forms of marketing, today the key marketing strategy of any organization is digital marketing. The scope of digital marketing is so wide in India that it has created…
2010 Trend Predictions for Wealthy Ethnic Consumers
As the fiscal year ends in June, luxury marketers are beginning to think of new ways to reach new consumers. Given the myriad of changes in the marketing and media landscape, there is still a highly qualified consumer segment that…
Marketing in a recession
What many experts have known for months, if not last year, is that our country is officially in recession. In fact, the National Bureau of Economic Research announced in December that we’ve actually been in a recession since December 2007….
5 amazing digital marketing tactics for online startups
Here are some of the factors to consider when setting up your marketing strategy: Target audiences; Social integration; Online environment; Maintenance; Follow-up marketing; Content offerings; Conversion and CTA; Differentiators; and Industry Establishing an effective digital marketing strategy is essential before…
Are you wasting your marketing dollars on outdated strategies?
Many people who run businesses for a long time acquire routines or habits that may not be the best way to decide the most effective or productive strategies when it comes to marketing. What worked in 1980 or 1990 or…
Profits are vital for your content to work
The benefits are vital if you want your copywriting to work. Why? Well for starters, without them, you’re just creating a bland marketing campaign that will fall apart and your customers will want more than that if they are persuaded…
Content Marketing: Adopting the Publisher Mindset
The vision Become a publisher, content creator and the “CNN” of your business. The strategy should focus on positioning your company as a thought leader and a trusted source of content. The goal will be to create and curate the…
Build your brand with dedicated digital marketing services
Are you ready to create a digital presence for your startup? But you don’t know how or where to start? If this is your situation, first and foremost you should hire qualified digital media marketing professionals who are experts in…
How to make a budget that’s easy to follow
Instagram is the latest boom in social media trends across the Internet. It is for sharing photos via online mode. Elevating the business centers, it has been the magic wand for what you want to share more with people like…
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