Indian organizations are changing their marketing strategies. Since the days of traditional forms of marketing, today the key marketing strategy of any organization is digital marketing. The scope of digital marketing is so wide in India that it has created a variety of career opportunities.
With nearly a quarter of the country’s population holding a smartphone in their hands with unlimited internet access, marketing agencies are finally realizing how important it is to focus their budget and resources on digital marketing in India, especially in its mobile marketing aspect. Gone are the days when companies with their high marketing budgets used to think only of billboards and billboards, print media ads, TV and radio spots, etc. To stay ahead of the competition and survive in such competitive times, many startups aren’t even thinking about traditional marketing.
Businesses, whose sole purpose is to promote their brand, are trying to push their product or service, especially through advertising on social media platforms. On the other hand, companies that try to sell their product or service are doing so through “Pull marketing”, that is, search engine advertising, where users or consumers know their needs. This example may not always be true.
Now, speaking of career opportunities in digital marketing in India, there are many fields in online marketing that you can choose from. Some of them are, search engine optimization (SEO), pay per click (PPC), social media marketing and optimization (SMM and SMO), email marketing, content marketing, digital analytics, and many more. The scope of internet marketing in India is so wide that it has spread from metropolitan cities to Tier 2 cities in India. You don’t really need a degree to start your internet marketing career, but to gain experience in any aspect of digital marketing, from your journey as a digital marketing intern to a digital marketing manager, you need professional guidance.
Let’s take a look at job roles once you’ve decided on your specialization.
Search Engine Optimization Manager: As an SEO manager, you are responsible for optimizing the website to rank higher in search engine results through on-page and off-page techniques.
Pay per click manager: A PPC manager manages the marketing of the desired website pages on a search engine or even on social media, trying to get a lower cost per click (CPC).
Digital analytics manager: As a digital analytics manager, you are expected to analyze data from all possible relevant sources and bring the necessary changes to digital campaigns.
Read more about the scope of digital marketing in India.
