I used to be very obsessed with people stealing my content online.
In fact, after all the time, money, and effort I put into my site and products, I used to get mad at the thought of someone stealing my stuff.
Until I talked to a marketing genius named Jay Conrad Levinson, who figured out a way to make money off of people who steal his stuff.
Now, if you don’t know who Jay Conrad Levinson is, let’s just say he’s one of the most prolific and intelligent marketers in the world, with testimonials to prove it. He’s the guy who started all the “guerrilla” books you see in every bookstore like “Guerilla Marketing”, “Guerilla Advertising”, etc.
And when I asked him what he does when people steal his ideas or content, he tells me this:
“I don’t spend time in court. I never sue anyone. I encourage anyone who wants to copy me, and in doing so I’ve grown the guerrilla marketing brand to the point that it’s in 39 languages, which means, Michael, I don’t understand 38 editions of my own book.”
In fact, Jay sometimes even calls out people who are scamming him and compliments them on their taste in guerrilla marketing targeting.
And not only that, but it even offers them discounts on books or membership in their association.
I don’t know about you, but that really changed my attitude about the theft of my intellectual property.
And it’s something to think about the next time you think someone is scamming you and there’s really nothing you can do to stop it.
