Since we are children we learn to fix ourselves. When preparing for an important business meeting, we always try to look our best to make a good impression.

However, things have started to change. Most “business meetings” today are being held virtually. Instead of showing up in a fancy suit, your customer can meet you through your website or via email. More often than not, your product speaks for itself and you can only hope that your product creates a good first impression through great packaging design or clever promotion.

Making your product or website look great should be something you focus on today. Of course, without a good product or service, you won’t have repeat customers and they won’t recommend you to their friends. A website, banner or flyer is what makes a good first impression.

The first contact that a client makes with you is crucial, and by you I mean the image of your company, your product or your services.

Would you buy something from a company with photocopied flyers? Would you buy something from a company that annoys you by email or phone every day? Would you buy something from a company whose website only includes a logo and contact information?

When you trade online, you need to make a great first impression from the start, otherwise your visitor will leave quickly.

Create and maintain an attractive website. Try to update your website at least a couple of times a week. Every section of your website is important for drawing attention and creating a good first impression, so make sure everything looks good.

Social presence is also a must these days, so go ahead and create Twitter, Facebook, LinkedIn accounts. Customize your profiles and make them look good. Twitter and Facebook require no further introduction, but you should know that LinkedIn is a social network for business professionals, so it could be a good place to network in your niche.

If you are advertising online, make sure you use attractive banners and eye-catching messages. Grab people’s attention and make them want to buy your products or services or even read more about you.

A good first impression counts everywhere, whether you’re dealing with customers online or offline, so do everything you can to create a good first impression and you’ll see good results.