Executing a successful product launch is essential to launching your product successfully and improving the perception of your product. You can manufacture and create buzz about your product through a successful product launch, thereby attracting more affiliates and improving your product conversion rate.
In this article we are going to tackle how to launch a product online with several effective strategies.
The countdown
Creating a countdown to your product is a great way to build buzz. Make sure that when you use the following traffic methods in the weeks leading up to the official launch, you are revealing more and more information about your product and reminding them of the countdown/launch date.
Whenever someone sees that there is a countdown associated with a product launch, the implication is that it is something worth waiting for and following. It substantially increases the perceived value of your product no matter who reads about it, so create your launch date and let the countdown begin.
Junk mail
Email marketing is your best friend when it comes to launching a new product. I’m not just talking about engaging with your own list, but running a solo mailing or ad exchange is a great way to reach a whole new and targeted audience, especially when you’re ready to launch a new product.
Write a compelling sales pitch for your new product and pay to pitch that offer to someone else’s sizable list or trade lists with someone in exchange for submitting your list on that other webmaster’s offer. You can do this with potential customers of your product or with potential affiliates of your product.
marketing forum
Get on influential blogs in your niche and use them to generate buzz about your product. Include your product launch information in your signature/profile information and keep it updated to reflect the countdown to your actual product launch date.
public relations sites
PR sites are an obvious choice whenever you want to promote something new. This gets the word out about your product and can help spread some excitement as people see and share that press release.
Online advertising
AdWords, Facebook Ads, and similar ad networks are great ways to reach specific audiences to promote your product. Facebook Ads specifically allow you to be ridiculously targeted to find your exact customer base so you don’t waste a penny on ad costs without converting that traffic.
Group Buying Sites
Have you heard of sites like Groupon and Living Social? Millions of people regularly browse these sites for interesting product and service offerings. If your offer can be presented at a special discount level, these sites can be a goldmine for getting many customers to opt in.
guest blog
Guest blogging is a great way to appear like an authority on a particular topic and build credibility so people are more inclined to view and buy or promote your product. Convince (or pay) another webmaster in your niche to let you come onto their blog and do your own informative post one day that relates to your product, then enter information about the launch.
