Article marketing is one of the best strategies to build your business online. The recent Google Panda update is said to have seriously hurt article marketing. On the contrary, the Panda update really helped article marketing a lot, by getting rid of the black creeps and allowing the cream to rise to the top.

So now is really the best time to use and even build your business around article marketing. Plus, here are 7 other great reasons to get started now:

Top 7 Reasons to Build Your Business Online With Article Marketing

1 – You get a better quality client – While social marketing is all the rage, the customer you get has read a 140 character tweet or a short Facebook update in a short LinkedIn update. So they haven’t done much to qualify themselves. When someone reads your 400-500 word article, they have done much more to qualify themselves. In fact, between someone who has passively watched a 3-minute YouTube video and someone who has actively read a 400-500 word article, I always stick with the article reader.

2 – Fewer people do it and do it well – So why is that an advantage? Simple, less clutter. That way you get noticed more. Anyone who can tarnish a mirror can tweet on Twitter or update on Facebook or LinkedIn. It takes special skill to create an article that informs, solves problems, and compels the reader to take action.

3 – Conveys authority and experience – When you have multiple articles spread across the internet focused on your area of ​​expertise, you communicate a level of authority and expertise that other methods can’t even match, including social marketing.

4 – Get in front of other people’s best customers – When someone else posts your article on their blog, in their newsletter, you are putting yourself in front of someone else’s customers for free, with no JV and no affiliate fees. This is a good deal.

5 – Sustainability – The ability to create a lead and profit extraction items does not change every day, week, month, etc. a does many other ways of attracting customers. So when you get good at it, you can use it forever.

6 – The new author – This part is really cool. Having multiple articles spread across the internet in your niche establishes you as an expert author, with all the authority, credibility, and experience associated with being the author of a book, without all the hassle that comes with publishing a book.

7 – Make everything else easier – Another cool thing about article marketing, is the ability to create this one thing, a lead and profit extraction article, makes everything else easier. A 400 – 500 article gives you plenty of material for tweets, Facebook updates, blog posts, LinkedIn updates, and YouTube videos.