Adidas is one of the most recognized brands in the world. In fact, they enjoy a global reputation, with outlets in every corner of the globe. Their popularity as a brand is not surprising, they have the unique ability to create sportswear that is comfortable, improves performance, protects athletes from overexertion, but with the added bonus that their clothing is also fashionable. This gives them a much broader appeal than just to the sports community, their popularity spans a much wider audience.
Many sports personalities prefer the Adidas brand; you simply need to look at their advertising projects to see that even the highest caliber athletes endorse the Adidas brand. In part, this is because Adidas celebrates sports, with sports personalities, for example, paying tribute to their favorite athletes by developing clothing lines named after some of the world’s greatest athletes. For example, the Adidas Beckenbauer sports jacket is a tribute to the incredible German footballer Franz Beckenbauer, who played in three World Cups, 1966, 1970 and 1974.
These personalities would not endorse these products if they did not meet the highest specifications, which the Adidas brand certainly does. Adi Dassler created the Adidas brand during the 1920s (although it wasn’t until 1948 that he chose Adidas as the company name). His vision was to create a line of athletic shoes that would protect the player from the injuries and stresses inherent in professional sports, this meant creating shoes that protected the ankles, provided suspension, had a strong outer shell, and yet were also malleable. and allow freedom of movement. His vision remains the underlying spirit of the Adidas brand, and we see it in every product line the company produces.
Over the course of the last two decades, Adidas has broadened its vision; they wanted to create sportswear that was fashionable and appealed to a much larger audience. From this expansion Adidas Originals was born. Capitalizing on the popularity of the retro fashion scene, Adidas began to relaunch lines that had long since ceased to be produced. The Adidas Beckenbauer sports shirt is a perfect example; First launched in 1982, it has now made a comeback and is a firm favorite with many fashionable people.
Street fashion fans love the Adidas Originals fashion line, which the hip-hop and Britpop community find particularly appealing. Among the Adidas fashion ranges, there are many accessories that are geared towards fashion tastes, rather than sporting requirements: retro shoulder bags, digital watches, socks, travel bags; all of these are available in the Adidas Originals range.
As well as branching out into fashion, Adidas has also broadened its sporting appeal and now caters to a much wider range of athletes. Skaters, figure skaters, ice skaters, bowlers and javelin throwers, everyone can find sports accessories from the Adidas brand.
