The advertising of branded coffee cups and paper cups has been shown to give a more positive conception of a brand. Coffee is one of the most consumed beverages in society. People drink an average of 3 cups of coffee a day. Coffee mugs are a great opportunity to expose your brand to a mass audience in a profitable way.
You may not believe it, but coffee is the most valuable commercial product in the world after oil. Additionally, there are many cafes that add a unique caffeine fix to their ad campaign. Paper cup advertising will bring good results to your business. The price of a cup of coffee to go involves around 40% of the hard costs to make the coffee. So imagine how much you can save on your final costs. Imagine 100,000 mini billboards delivering your customer’s message directly to the hands of the top earners in your country. That’s how it is. Mug advertising literally brings your advertising campaign into the hands of thousands of consumers on a monthly basis. Straight from espresso machines to elevators, desks and corporate dining rooms, coffee mug advertising provides the ideal “guerilla marketing” tactic for your customer. Paper cups provide a modern and effective advertising medium, perfect for advertising your website addresses or products and services as part of an effective multichannel campaign.
In addition, the coffee cups attract attention. Communicate your message effectively with a 95% read rate, providing the highest reader retention rates in advertising. By resorting to advertising on paper cups, you not only create awareness through repeated impressions, as coffee drinkers often buy their daily coffee from the same place, but also achieve a positive perception of the brand by combining your message. with the consumption of caffeine and hot drinks. People on the go generally view ads as welcome distractions, so they receive them positively. In addition, coffee cups promote customer loyalty, something irreplaceable. Customers who receive free items after purchasing something are often loyal to the company. The company that offers free gifts like logo coffee mugs is considered somewhat more stable. Customer loyalty also goes beyond repeat business, as loyal customers speak highly of the businesses they love the most.
You may be a little concerned that another company’s brand is on your paper cup. But you shouldn’t. First of all, coffee vendors have been advertising on coffee mugs for many years and how has that benefited you? That’s right, it hasn’t! Second, the campaigns show a good and vibrant image. Surveys show that customers are intrigued and interested in the quality and uniqueness of the advertised paper cups.
Realizing the benefits, many business owners are now turning to coffee mug advertising to grow their business. They distribute the coffee cups at train stations, highway service stations, universities, airports, and many other places. Without more expensive packaging costs and an endless supply of vibrant coffee mugs to use at the store, bottom line profits could be improving.
