In today’s competitive environment, customer retention is becoming more of a challenge. Companies can no longer afford to become complacent with their marketing efforts directed at existing customers, particularly with the rising cost of new customer acquisition. An essential way to stay strong against the competition is to keep existing customers happy and continue

increase sales to this group.

Marketing activities directed at your existing customers are essential to stay at the forefront of their minds. This also allows you to keep them informed about new product offerings and special events. When marketing to existing customers is neglected, you’ll usually see an “out of sight, out of sight” message.

result of mind.” If your customers are targeted by your competition trying to acquire their own new customers, they feel no sense of loyalty to you or your company.

One way to effectively market your businesses is through email marketing. Email marketing is a cost-effective way to get your message out to a large group of people. Email newsletters allow customers to see the value of the information you regularly provide and look forward to the next issue.

Please note that these email newsletters should contain relevant information related to your customer base. If they don’t see value in the information you’re sending them in your company newsletters, then this marketing technique is actually a wasted effort and you’ll see your newsletter readership drop steadily over time.