We all keep waiting on a platform popularly called ‘Facebook’ to be a little kid or your grandfather. But don’t think that turning it into a money maker and converting customer base will make you very happy.

Well! That sounds great, but the point is what really is a sales funnel or a digital marketing funnel?

A basic path that would give you a profitable business if customers track you down; starting from a prospectus to lead the customer to regular buyers. Each sales model tends to split the marketing funnel into multiple steps based on their requirements.

When you have a purpose-built platform like Facebook, it’s how you use it for remarketing that matters. Instead of getting frustrated with not getting instant results, one should focus on the step by step process.

For the simplest explanation of a Facebook sales funnel, we can think of a funnel that makes dollars and dollars, of course, by adding fuel to it. Fuel in this context refers to quality content which can be really good blogs and articles, attractive ads, social media which is Facebook itself, and the funnel will be ready to promote your business.

Let’s go step by step

Content creation is the foundation and building block when it comes to a lead funnel. So focus on videos, blogs, e-books, which are very attractive and good enough to attract the audience.

I appreciate your effective content as that will get you to this point. “Understand your audience.” It may seem too easy, but it is a process that requires a lot of work and planning. Annotate and segregate people in various ways, so you know who to focus on. Jump in and find some stuff that people will find cheesy to read, post it to specific Facebook pages and groups. Is your content capable of generating traffic? Don’t stop until you firmly say a big YES.

Now convert your audience. Oh! How to do that is somewhat complicated, what you can do is -do not finish giving a closer seal to your blogs. Let your videos do that. Let him convey the rest in an interesting way. In this way, you will take the audience directly to the ‘offer’ that is included in a nutshell in the video. And now the tail of the snake is moving as we go down, it’s pushing the audience to your landing page and then to the product page.

Ha ha! Do not stop, the goal has not yet been achieved. After doing so much we brought them to this stage, but none of them will be converted. So now simply lure them in with discount offers, free trials, free eBooks and many more innovative ideas.

Customer trust should now be built by word of mouth, so try adding testimonials. You just need to develop that trust factor.

Finally, that sugar-coated remarketing strategy will do the job. But that’s where you need to work according to your specific business to drive people to buy the product at the price you decide.

things to remember

While you’re at it, there are a few essential things to keep in mind.

• First of all, don’t play with Facebook technologies. If you don’t have pixel installation, custom conversion, or tag management, then you’re probably asking for trouble for yourself.
• Try to understand the intent of the audience, someone is looking for the product, that doesn’t mean they will buy it too. So we need to do some research on the mindset of niche customers.
• Your content is the tool, use your weapon and develop that desire within the customer and turn them into a customer. The content, of course, must be explanatory and logical, otherwise you are writing to feed nobody’s head.
• Do not lack trust in Facebook, the platform will prove to be a lead converter or lead funnel.

Well! Now you are ready to go.

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