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Digital Marketing

Use guest posting to drive traffic

Why would anyone allow you to post to their website or blog anyway? The simple answer is because it provides value to readers and it’s something they didn’t have to write themselves or outsource. However, the key word here is to provide value to the readers. If your post doesn’t teach the reader something or entertain them, it could actually work against your blog rather than for it. So if you’re going to use this method, you definitely want to make sure that everything you provide is valuable content. The point is that if you provide this valuable content to the people who are reading the blog, they will want to know more about the author of the content that they enjoyed. That means if you have a visible link to your website at the end of the article or blog post or if you have a bio page or snippet right there in the blog post, people will follow you and visit your website. This is great for you because all it cost you to get this traffic was a couple of hours writing a good blog post.

Writing a guest post for someone else’s blog can be a little different than writing for your own. For some blogs you can write in your own style and that’s fine with them. In fact, it’s the way some people prefer guest signs to be written. Others would prefer that you look at their blog posts and follow the same kind of general writing guidelines as other people who have guest posted or their own blog posts. When you contact someone about guest posting on your blog, you’ll need to ask them what method they prefer and what writers’ guidelines they want you to follow. Make sure you’re actually reaching out to blogs that are involved within your industry because approaching a random blog on fashion when your particular niche is searching will not only block your email, it wouldn’t do you any good anyway even if they were willing. to let you post as a guest. You want to communicate with the same type of audience that would want to visit your website in the first place, and that means posting on blogs that are similar to the products or services you sell.

Also note that you have this opportunity to sell yourself to the readers of this blog. That means you need to make this post of the highest quality possible. Make sure to set it aside for a few days and then check back so you can see any errors. Better yet, have a friend or family member who is a regular reader review it and point out any mistakes. You should also be on the lookout for any typos or grammatical errors as this will make you look like an amateur and follow the link to your website. Make it the best post you can and make it as useful and valuable to readers as you can. You may be invited to guest post again and again each time with a link to their website. You may be wondering how to approach someone to request a guest post. What exactly you need to do or say to get someone to let you guest blog. Obviously you need to email them first and see if they allow guest posting for one thing and at the same time sell yourself and your expertise so they want to use it.

Here’s a sample email you can use to ask someone to provide you with a Guest Post Spot on your blog:

I think your blog is great. I loved your post about (give an example) and I agree with you 100%. I am an expert also with a blog. I would love to share a blog post for you at some point if you would consider linking my site from that post. I can create a post from scratch or you can give me a topic you’ve been thinking of covering and I’ll write it up. I can assure you that it will be very high quality content from an expert in the industry. Let me know if you are interested.
Thank you,


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