Sometimes bloggers forget to consider why they are writing a blog post. You ‘why’ for every blog post is probably one of the most important aspects of blogging.

Taking the time to plan your blog posts in advance based on the season, events, and product promotions will help you remember why you’re writing each post.

Know your call to action (CTA)

If you start your blog post with an understanding of what the call to action will be, you can better stick to the ‘why’ After all, the main reason for writing the post is the call to action.

Consider the introductions

It can be helpful to write your introductions after you’ve written the body of the blog post. The reason is that you can use the introduction to foreshadow what they will learn later, which can help keep the reader’s interest.

Map the entire post

The contours are good. You may not believe it yet because it may feel like you are in school, but an outline can help you remember to put everything that needs to be there in the blog post. As you outline the point of the post becomes super clear and you’ll be able to highlight that’why’ easier.

Add images

Images help promote the meaning of your post in a way that words cannot. But, before choosing an image, you must absolutely understand the ‘why’ from your blog post. Is it to promote a product, educate your audience on some facts, or to motivate some other action like sharing, joining your email list, or something else entirely?

think about the headline

Sometimes a headline or title can help you determine the direction of your content. Some people write their headline first, others write it last. Writing something for a title first can help point your blog post in the right direction. You can always perfect it later.

remember the conclusion

Once you’ve written the gist of the post and intro, and added images and humor, don’t forget to add a conclusion to the post. Conclusions are where your CTA usually resides and where you will encourage sharing. This is often where the focal point of the post lives as well.

Edit with the goal in mind

Once you think you’re done, go back and edit your content with the goal in mind. That will help you fix any issues with the post, add relevant keywords, and make everything stand out more so the reason is obvious to your audience.