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Digital Marketing

what is the digital marketing?

When we use the word “Digital Marketing”, we are actually referring to the online marketing efforts of a brand.

Therefore, if you are wondering what Digital Marketing (DM) is, here is your answer:

This is a practice in Business through which advertising messages are delivered through online channels such as websites, mobile applications, search engines, social networks and emails. It helps a brand to generate interest in its products among its consumers.

Although DM began to gain popularity in the year 2000, in recent years it has revolutionized marketing communication.

In a real sense:

They are brand messages (Advertising) delivered through electronic channels such as Television, Radio, Internet, etc. Electronic channels generate, store and transmit data in the series of number 0 or 1.


It can happen both online and offline.

If the above is true, then

It has been around since Guglielmo Marconi sent out the first wireless signals in 1896.

It’s not crazy?

However, the simple definition of DM does not say enough about the practice of digital marketing in today’s world.

This meaning is useless as technology is just the enabler of digital marketing. So, let us understand what exactly digital marketing is.

What is digital marketing in the current context?

In today’s context:

It is a set of interactive marketing promotion activities that take place online. These activities help a person or organization reach their target audience and achieve their business and financial goals.

Therefore, when we say digital marketing, we essentially mean online digital marketing.

The other form of DM is offline digital marketing, which happens on other electronic devices like radio or television.

I know you’re not here to read about radio or TV, so I’ll spare you (even though I’ve invested millions of dollars in offline marketing during my career).

Moving on in this article when I say “DM” I actually mean “Online Digital Marketing” as that is what you intend to read here, right?

  1. It is a set of marketing activities and not just one activity.

  2. It is interactive and not just in one way. It allows two-way communication and is much more attractive compared to other marketing methods. Interactivity is what distinguishes it from TV advertising, which is also electronic but not interactive.

  3. It happens online. What it essentially means is that the activity takes place on the Internet or telecommunications networks. Although it happens online, it can empower both the virtual and offline worlds. An example of DM in the virtual or online world is email marketing, social media marketing, or search engine marketing. In the colloquial sense when we say digital marketing we refer only to virtual or online marketing. An example of this in the offline world is the use of tablets to display product offerings in a retail store.

  4. Help a person or organization. It is useful not only for large companies, but also for individuals, unlike advertising on television or in newspapers. You can also take advantage of digital advertising with small budgets.

  5. It helps to reach and engage the target audience. It is focused and one can use multiple targeting methods to reach their audience.

  6. Helps achieve business and financial goals. It is measurable and ROI driven. Helps achieve business and financial goals.

I hope this helps. Let me know if you need more information!


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