1. Don’t bother updating your listings

First, stick to lists that are relevant to your industry and area, as some tend to be spam and can hurt your chances. Next, make sure all your information in all directories is up to date and accurate, otherwise you may lose prospects. Include hours of operation, contact numbers, and your address.

2. Not focusing on local keywords

Localized search engine marketing provides a unique opportunity for you within your area of ​​business. This will give you an advantage over larger companies that tend to focus on areas other than the one near your office.

3. Don’t pay attention to the reviews.

It’s all good if customers leave reviews about your business online, but there are still more ways you can encourage more feedback. Provide discounts, freebies, and other incentives in exchange for honest reviews from genuine customers.

Formulate timely and appropriate responses to reviews, both positive and negative. This way, customers looking at your online profiles will see that you care.

4. Do not use Google My Business and Google+ Local pages

Google My Business allows you to update your information in one place so that prospects searching for your type of business have the correct information. Keep your data up to date to ensure you can maximize your online presence and encourage people to engage with your business.

5. Do not establish links with other local businesses

Other businesses in the area can help you when it comes to establishing yourself within the larger community. This will help you build a strong network and get more people to notice what you have to offer. Ties with other businesses can broaden your prospects for future partnerships and more opportunities.

6. Not using social media intelligence

Be smart with social media. Not only does it give you a way to get closer to customers, but different platforms can help you get more leads. Respond to customer inquiries and concerns, and keep their profiles up to date with exciting sales or events.

7. Not taking advantage of local events.

Getting involved in local events is a great way to gain more visibility in your local area. This can include a wide variety of activities, such as promotions, discounts, special offers, giveaways, and more. Get creative and make guests feel extra special at special events.

8. Not giving back to the community

A good cause helps you do something meaningful for your community, which helps you increase participation and visibility.

9. Not looking for more ways to improve

No matter how successful a company is, there will always be a need for more improvements and changes to accompany the progress that occurs every day. Look for ways to grow your business online.

10 Not paying attention to the content of the site

The first thing customers will want to see is your website, so make sure your content is fresh, concise, and accurate. Incorporate a modern and professional design, including mobile, and make sure that all information is up to date.

eleven Not building your brand around local trends

Since you’re targeting local audiences, make sure your business focus is something that impacts their lives. Take advantage of local trends and quirks to stand out. Think about what the locals are looking for, how they live their lives, and build your brand around that.