Email marketing is a very effective strategy to gain new customers and generate more sales from existing customers. By concentrating on acquiring new subscribers, your list will grow bigger every day and you will be able to cross-sell more useful products or services to your subscribers.

However, you shouldn’t focus solely on subscriber acquisition at the expense of building and maintaining a good relationship with your existing subscribers. In this article, let me share with you some email marketing tips to get the most out of your list:

1. Create a series of follow-up messages. You need to write a series of follow-up messages and queue them in your automatic response. By doing so, each new subscriber will be able to receive your messages and go through the back-end sales funnel. You shouldn’t sell your product or service in every email you send. By doing so, no one will read your messages. Therefore, you should always provide useful information to your subscribers to help them solve their problems.

2. Reward the loyalty of your subscribers. The best way to build a good relationship with your subscribers is to reward them with freebies, discounts, sweepstakes or exclusive subscriber offers. Your existing subscribers will appreciate your effort and remain loyal by staying on your list.

3. Keep your email template as simple as possible. If you need to use an HTML template, keep it simple. This is because many devices, such as iPhones and BlackBerrys, can now receive and read email. Templates that are too complex will not display well on those devices. So try not to use too many images and use standard fonts and colors.

4. Allow people to join your list through your website. You need to integrate email marketing with other marketing activities. If you’re throwing a road show that draws people to your website, you should include a subscription box on your site to allow people to join your mailing list.

5. Don’t email your subscriber too often. If you email your subscribers every day, they will soon think of your emails as spam. A general rule of thumb is once every 4 days. However, it really depends on the initial reason your subscribers join your list. For example, if your subscribers join your list to receive daily updates on stock values, then it makes sense to send them an email every day.

Last but not least, you should always split test your email copy. Copywriting, template design, call-to-action statements, and offers often affect the conversion rate of your email marketing campaign. Test your email to generate the highest response and conversion rate possible.