A little guide if you are confused by the email marketing terms that you find on the different websites, I hope it helps you.
Automatic Answer (AR)
is an email service that sends prewritten emails to anyone who completes a subscription form.
Opt-in (OI)
it’s what a subscriber does when they want your information. Then, fill out a subscription form on their website. When they complete this and click “Subscribe” or however you choose to call their button, they will give you permission to contact them by email or phone, whichever is requested.
Double option (DOI)
This is the recommended setting for anyone collecting leads through an Autoresponder. When your website visitor completes a subscription form, they will receive an email asking them to acknowledge that they really want to opt out of receiving your message and that they want to receive more messages from you. When you choose the dual subscription option, your emails will have a higher deliverability rate than if you choose not to have the dual subscription option.
Above the fold (ATF)
this is all you see at the top of your computer screen (email here) where you don’t have to use the scroller to see the rest. This is a prime email property so be sure to write long emails to get their attention before they have to scroll or you may lose interest before they hit your call to action.
Delivery rate (DR)
measures how many emails have been sent and how many ended up in an inbox
Hard bounce (HB)
is when an email does not permanently arrive in an email inbox due to someone typing the email incorrectly or someone providing a fake email address when filling out a form.
Soft bounce, (SB)
on the other hand, it is due to a technical problem such as a full email inbox or a server not available.
A subject line (SL)
it is what will entice your subscriber to open your email. Choose catchy topics for your subscriber to open your emails.
Open rate% (OR)
is the number of emails sent in an email marketing campaign divided by the total number of open emails.
Click through rate (CTR)
is the number of unique clicks on a link in your email divided by the number of people who opened the email.
Conversion rate (CR)
This is the measure of success you have had with your email campaign. If you link to a sales page for an affiliate offer, it calculates how many emails it was sent to and how many sales it made from that email.
HTML-email
It is an email that is in the format of a web page and allows images, background colors, unique fonts, etc.
HTML emails can have a high click-through rate if used correctly.
Plain text email
because not all browsers allow HTML emails, so you have to write what is called plain text, which does not allow images or text formatting.
Email signature (ES)
the best practice is to add your signature to the end of each email. In a signature, you can add your social media accounts, link to your company, services, product or website. This is a great marketing opportunity that is often overlooked.
Spam or junk
it’s when you haven’t given permission to receive the email, they often don’t include a link to unsubscribe either, so it’s really hard to stop the emails. However, now email providers can also send permission-based emails to your spam / junk folder because they contain words that your email provider considers spam. So if you have opted for something but cannot find it in your inbox, I advise you to check your spam / junk folder.
Unsubscribe (unsubscribe)
If you choose to no longer receive an email and want to stop communication from the sender, there should always be an unsubscribe link / button at the bottom of each email. It can be hard to find sometimes, but it’s there!
Hope this clears up any misunderstandings you may have had.
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Kiesha michelle
