In my opinion, social media has grown to the point where it can no longer be ignored as an online marketing tactic to find freelance writing jobs. The following is how I use it (Twitter and Facebook specifically) to generate repeat leads.

Find relevant tweets on Twitter

Twitter is great for finding relevant content to distribute across all of your social networks. I like it because all you have to do is use the hashtag to find what you’re looking for.

I am usually looking for content marketing information as I have an SEO writing company and therefore I am always looking for clients who need web content, ebooks, articles for article marketing campaigns, blog posts, etc. . So I’ll use the search box on Twitter and type in #contentmarketing.

Once I find a relevant post, I will not only retweet it, but also post it on my Facebook and Google+ accounts, with some information. For example, the following is a recent tweet that I found.

In 2012, content marketing was the top tactic for 18.9% of marketers globally. In 2013, the % has grown to 34.8% [A bitly link was listed that took you to an article on FastCompany entitled, A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever]

Give clients some ideas on easy ways to start a content marketing campaign

I posted this link, along with the following comment, on my Facebook and Google+ pages.

Have you jumped on the content marketing bandwagon yet? Otherwise, your competition may leave you in the dust.

Some easy ways to get started…

I) Start sending a weekly newsletter;

II) Answer frequently asked questions from your customers on your blog;

III) Start a weekly article marketing campaign;

IV) Request feedback in the form of “question of the day” on your social media (Twitter, Facebook, LinkedIn and Google+);

V) Create and give away free industry reports/ebooks.

There are many ways to get into the content marketing game. It doesn’t have to be difficult and you can start slow and build. The key though is to DO SOMETHING to start building your web presence, because if you’re not, you can bet your competition is, and where will that leave you or your brand in 2, 3, or 5 years?

Just something to think about.

[End of my post to social media outlets]

Why this method works so well for finding freelance writing jobs

This method works perfectly because it not only illustrates your writing ability, but also your knowledge of your industry.

Note: This is what I call a “soft” lead generation tactic; as in, probably not worth it right away, but over time. Because? Because statistics reveal that customers have to see your ad a minimum of 7 to 28 times before acting.

Content Marketing Is The Best Lead Generation Tool For Finding Freelance Writing Jobs

Additionally, you can also convert this publication to a pdf file and offer it as a free download from your site to potential customers. It’s effective content marketing at its best when it comes to finding freelance writing jobs because you get multiple uses out of a piece of content, and you can teach your clients how to do the same.