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How to choose the right mobile app development platform

“The number of mobile phone users in the world is expected to exceed the 5 billion mark in 2019,” reveals a Statista study. Mobile application development services have seen wonderful growth in recent years. Mobile apps help companies improve their brand and boost their business values.

If you are a business owner and you want to develop a mobile application, it is important to decide on the platform. There are many things you need to figure out when choosing the right mobile app development platform. On what devices are users likely to use the app? Windows, Blackberry, iOS or Android? Once you recognize your user base, you will have more clarity on the type of platform you want to choose.

If you’ve been pondering this topic further, don’t worry. We are here with some tips to help you make the right choice:

Consider the user experience

Successful mobile apps have one thing in common: they meet customer goals. And the UX of a mobile app affects its recognition. The UX is the ultimate decision-maker. Decide whether a user will return to your app, remove it, or rate it bad. A useful application completes the requirements that are not available in the market. Therefore, UX must include competitive analysis, feasible product development, and market validity testing.

Recognize the customer base

Platforms vary dramatically. That too, in terms of the region. Therefore, the most important criteria part is to pay attention to geographic location. Consider doing some deep research, recognizing, and building your user base. It will help you define your target audience. For example, if your target audience is the US, Australia, or Japan, consider hiring an iOS developer. While with Asian and African countries; Android leads the game. Therefore, the situation may vary from country to country. For Asian and African customer base, you can hire Android developer for further help.

Consider browsing conversion rates for shopping

Browse-to-buy conversion rates help you decide which platform is most likely to bring you the most purchases. When choosing between mobile app development platforms, the “search to buy” rate plays a critical role. For example, iPhone users buy more from their smartphones. And Android users are less likely to do this. So, consider checking it for each platform to get an accurate decision.

Know what to offer

First, decide on your requirements and features. They depend on the capacity and limitations of the platform. You need to finish the features combined with your user experience. Thereafter, compare the results with a certain platform. If you want to create custom native app, iOS, Android are the best solutions. To go with iOS, you can hire an iOS developer who has the necessary skills to develop iOS applications. Native applications provide an excellent user experience and ease of use. But if you are looking for an application that supports multiple platforms, consider cross-platform development.

Decide on support devices

Obviously, it is a challenge to create an application that supports multiple devices. Android supports 160 devices. And iOS 9 supports 15 devices. If we consider Windows and Blackberry, their supported devices include 100 and 10 devices accordingly. But the most popular applications are not even compatible with Windows Phone. Therefore, after analyzing the audience base, it is advisable to decide on the preferred devices.

Know development costs

Yes, it is important to invest money to create productive applications. But when the development of the application begins, the sum of your investment could increase. With different platforms, development costs are likely to vary. For example, Apple is more expensive than Android when it comes to business programs. So, if you are looking for an affordable option, hire an Android developer and start working on your application. Even if there are new requirements or changes to existing ones, your costs could go up. Therefore, prepare an approximate development cost with additional development expense.

Recognize the challenges of management

Your joy seems to have no limits after you have launched an application for your business. Well that’s great! But there is bad news. It doesn’t just end with the launch of an app. Several unavoidable challenges can occur in the future. Let me list a few:

Update the application without any security threat.

Provide multiple mobile apps with good performance

Restrict the use of applications to predefined locations and times

And as time goes on, your requirements are likely to increase. A good way to do this is to match application management capabilities to platforms. In case you get stuck somewhere while developing an Android app, you can hire an Android developer. They are sure to put an end to your confusion.

Third-party integration check

Third-party integration is the most important facility for mobile application development services. Platforms must allow confidential integration with third-party tools. For example, with Android, you can use third-party libraries if you are dealing with image loading and highlighting issues. This integration should extend existing back-end systems and delivery systems. In this way, it enables developers to develop applications that support mobile application management. The same goes for iOS development, there are many libraries available for integration. For more help on third-party integrations, you can choose to hire a dedicated iOS developer.

Consider the above points and they will surely help you choose the right mobile app development platform for your next development project. Happy app development!

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