QUALITY WEBSITE

Check the website for quality content. Information should be presented in simple, concise and practical language, paying special attention to good grammar and correct spelling. Make sure navigation is easy.

The branding, appearance, and usability of your website are a reflection of your business, so make sure it has a good design and strong functionality.

SERVICE AND RESPONSE

It’s good business to provide a way for customers to contact you, whether it’s by phone, email, or via a contact form. Have processes in place to respond to inquiries when customers contact you. Make sure orders are filled properly and quickly, with as little inconvenience to the customer as possible.

Here’s where your website visitors are coming from and how to maximize each traffic channel:

Direct visitors – They are people who type in your domain name and go directly to your website. Three key tactics are regularly used to increase direct visitor traffic:

Memorable domain names – Choosing the correct domain name to represent your online business can have a significant impact on visitor traffic. Generally, an existing company should try to use an established name as the domain name. For example, Joe’s Beach Pails must obtain a domain name such as joesbeachpails.ca or joesbeachpails.com. In doing so, Joe leverages the brand that his company has achieved. People who are already familiar with the real world of Joe’s Beach Pails company will easily remember the domain name, making website localization more intuitive.

Offline advertising and promotion – Business cards, postcards, traditional direct mail, newspaper ads, flyers, giveaways, and brochures that include a domain name are great ways to promote a website. A good marketing campaign will use a combination of offline advertising techniques to direct a potential customer to your website, where you can display more detailed sales information and encourage the visitor to make contact or buy.

Viral marketing – The premise of viral marketing is that there is nothing as valuable as a recommendation from a friend. On the Internet it is quick and easy to inform someone about a great website, company or product. Like a virus, a good idea can spread at an incredible rate, passing from person to person and constantly increasing awareness of your website. By turning your own customers into sales agents, your business can implement viral marketing as an effective and inexpensive promotional tool.

Visitors who find you through search engines – Most people find websites with the help of a search engine or directory, so it is important that your website is correctly listed and accessible to users.

Search Engine Services – Since publishing a website can sometimes be a complicated process, you may find it easier to hire a company that specializes in search engine submission and website optimization. When you do, it’s a good idea to check the deliverables, tracking services, customer service, and company history.

Paid Ads – All major search engines and directories offer a range of advertising options to suit all budgets and every type of marketing campaign. Here is an overview of some of the available options:

Buy a higher ranking position – Search engines will give your business a higher ranking position if you buy a search term. For example, the term “fishing” may be purchased by B’s Fishing Store. When a visitor searches for the term “fishing”, the list of B will appear at the top of the list, but it will be identified as a paid list.

Pay per click ads – Some search engines and websites offer an advertising option where you are only charged for the actual number of clicks on your website. For example, when a visitor searches for the term “fishing”, the ad and link to the B’s Fishing Store website are displayed. If the visitor actually clicks on it, the B’s Fishing Store will be billed.

Advertising – Many sites offer banner advertising. You can negotiate various agreements and models. Banner ads can be configured to display based on the demographic or behavioral characteristics of the visitor (such as the last sites visited) that are tracked through the visitor’s browser cookies. Banner ads are often designed in multiple versions and then tested online to see which ones are most effective.

Linked Visitors – By its nature, the Internet connects people with other people and businesses, and encourages cross-links and cross-integration. To drive more traffic to your website, it makes sense to have as many other websites as possible linked to yours. Many search engines also use the number and quality of links that direct people back to your website when calculating ranking position – the more quality links, the higher the position. However, keep in mind that paid links will not affect your ranking; only organic (free) will.

Depending on the type of website you have, you will have different linking strategies available to you. A content-rich website will be a more valuable link than a commercial website that simply promotes its own product. There are several opportunities to explore.

Free Links – Sources of potential free links include:

Clubs, organizations and business affiliations to which you belong

Partners, suppliers, resellers, distributors, wholesalers, retailers

Niche business directories, government directories, or nonprofit organization sites

Paid links – some from the same sources as above, plus:

Industry magazines, directories, news sites

Local government or business associations

Resource websites, online shopping malls, search terms, retail directories

Banner / display advertising – It is available on a wide range of websites, from search engines to portals and industry specific websites. When planning a banner ad campaign, you need a significant budget to sustain the ad strategy. One of the benefits of banner advertising is that the creative aspect can be tested while the campaign is still running and extensive data can be collected to measure the success of the campaign. The results can be used to adjust the design or placement of your ads throughout the campaign.

Improving the ranking

Improving visibility is known as search engine optimization and you can do this while creating your content.

While each search engine uses its own algorithm for ranking, each examines headings and descriptions. Therefore, it is advisable to focus your energy in these areas.

Tips to improve ranking

Use easy-to-read words on industry terms

Write descriptions that attract readers and represent your website.

Link to reputable complementary companies and have them link to your website

Incorporate keywords, but remember that the flood of keywords can lower your ranking.

Submit your website to topic-specific and audience-specific directories

Limit the use of images and graphics; consider supplementing with plain text links

Promote your website and give readers a reason to visit it

Once your website’s ranking has improved, keep it that way by reviewing these steps regularly and making changes to your site when necessary.

Thank you for reading