Although life on the Internet has its good and bad days, the Internet, which is commonly known as Pandora’s box, can be used to generate large profits in a relatively short time and with virtually no money if you know what you are doing and stay aware of the reward.
Keeping your mind on the prize includes carefully identifying your customer while knowing what you’re doing means constantly putting yourself in front of your ideal Melaleuca customer (health and wellness, eczema, heart health, green living) and delivering an effective message (financial independence , contribute to society, improve lifestyle). The next steps you need to take to grow your Melaleuca business are as follows:
1. Start blogging on industry-related topics that are relevant to both business builders and Melaleuca customers. Blogging initially is good because it costs nothing and because it helps get your name out there. Also, by digging into the following of certain blogs and becoming familiar with these people, you can befriend them and build a loyal following with these specific people who are pre-sold on your topic and looking for SOLUTIONS. In addition to blogs, associated content is a good way to start establishing a market for a specific dialogue on the Internet that can generate customer sign-ups.
2. Create your own individual branded website instead of relying on a generic Melaleuca website. Let’s face it…unless you want your website to simply act as an online business card that doesn’t generate traffic or business, you should develop your own custom website with SEO (search engine optimization) in mind. SEO will lead to more organic Google search results, which is what separates the losers from the winners online over time.
3. Use eBay. eBay is obviously a whale online and more specifically in the online website traffic it generates on a daily basis. By selling Melaleuca products online, you can collect email addresses that you can program into your autoresponder software package and regularly follow up with these customers over time. Chances are, if they buy from you once, you’ll have the opportunity to sell to those same people again.
4. Put a high emphasis on content. When developing your melaleuca online business marketing strategy, be very specific about the content you will place on your website. If you choose the most popular Melaleuca product (Renew lotion), naturally fill your website with articles and content related to skin conditions such as: eczema, psoriasis, rosacea and itchy skin. Similarly, if Replenex is your favorite Melaleuca product, build your website content around topics related to muscle and joint pain, such as sciatica, arthritis, and joint and hip pain.
5. Merchandising of articles. To generate targeted traffic to your website, seriously consider becoming a member of ezine directories and becoming an online author. By creating targeted articles that have a signature box that leads to your website, you can generate pre-qualified traffic for your Melaleuca home business opportunity; this increases your chances of converting this targeted traffic to the roof.
6. Cross-promote your Melaleuca business using your online marketing strategies with your offline marketing strategies. Ways to accomplish this include but are not limited to: direct mail marketing, business cards that have your email address and URL, car magnets, stationery with your email and URL, and free seminars where you educate your audience and present your website as an example. .
