Companies that want to market to Chinese speakers must first decide on their target markets. Who are they trying to reach? But first let’s define some SEO terms in China.

What is China SEO?

For the keyword China SEO there are some meanings:

1. Someone who wants to find an SEO company to market in China.

2. Someone who wants to learn something about how to get natural traffic from Chinese-speaking people (this could include one or more of the following: China, Hong Kong, Malaysia, Taiwan, Singapore, Indonesia, and even a small number of Chinese speakers in other countries ).

3. Someone who wants to work with a Chinese SEO company for a variety of reasons. For example, if Chinese is your mother tongue, it may be easier to launch a global SEO campaign by working with people who easily understand it.

A company outside of China looking for information or SEO Companies in China would be interested in search results that focus on the meanings of 1 and 2. Search results for number 3 would be primarily in Chinese. However, the smart Chinese company that wants to do a global campaign can search in English or other destination countries to narrow down the results.

Baidu.com is the most popular search engine in China

What is Chinese SEO?

Chinese SEO is more specific than Chinese SEO and one of the indicators of this is that there are fewer searches for Chinese SEO. The intentions of these search engines can be:

* Someone looking for someone to help them with SEO, in simplified Chinese language, to target mainland China, Singapore and some Chinese expats.

* Someone looking for someone to help them with SEO, in traditional Chinese language, to target people in Hong Kong, Taiwan, Malaysia, and most Chinese expats.

Simplified Chinese and Traditional Chinese use different characters for the same word, so it is important not to be wrong about this. For example, if you were making chopping sticks in Tel Aviv and wanted to sell to restaurants in mainland China, you would target this simplified Chinese keyword: yÉ ô + wP6 ‘

However, if you wanted to sell to companies in Hong Kong, you would write in traditional Chinese – yÉ + wPý à.

Search for SEO companies in China

Now that we have our terms defined, it is obvious that the first thing we need to do is define our geographic markets. This will determine, for the most part, whether we need simplified or traditional Chinese. Then we can find a provider who has the right language skills. If we prefer to search for a company located in our target market, we must search in the appropriate search engine. You can use Google and hit the radio button that limits your search to only sites in that country.

Here are some examples:

Hong Kong: google.hk (traditional Chinese)

Singapore: google.sg (simplified Chinese)

Taiwan: google.com.tw (Traditional Chinese)

People’s Republic of China: google.cn (Simplified Chinese: cannot be accessed from within China)

Traditional Chinese google.com/intl/zh-TW/

Simplified Chinese google.com/intl/zh-CN/ (if you are in China and type Google.com, you will be redirected to this site)

Of course, in China, baidu.com (in simplified Chinese) or tw.baidu.com (in traditional Chinese) is much more popular than Google. Although the interface is in Chinese, you can search in English.

Another option is to find a provider who speaks your language. This type of SEO company will be easier to communicate with and will most likely be able to offer additional languages, so you won’t have to deal with as many providers. This type of search is relatively easy. For example, a good place to find an SEO company that can provide international SEO services is Israel, as it is an immigrant society with native speakers of many languages. A search for:

SEO Chinese Israel

create an SEO company that can handle Chinese SEO and many other languages

Using Non-Chinese SEO Companies for SEO Work in China Can Make Communications Easier

Another option is to do Chinese SEO at home. You can have Chinese speakers at home or you can use external providers just for translation. Regardless, this SEO China article gives you a basic start, so you won’t waste your money translating to Traditional Chinese when your target market is in mainland China.

Chinese characters

You can learn about the use of Chinese characters in the URL of this post. One of the most important things to do is make sure your translations are not literal; use the keywords your search engines use.

Chinese characters can be used in the URL.

Although Chinese SEO may seem daunting to English speakers because the characters are so different, it is now easier than ever because of technology. You can even get a quick translation. Google Translate, for example, can translate both simplified and traditional Chinese into English and vice versa. You can also translate simplified to traditional Chinese and vice versa. Today there is no excuse for not communicating with more than one billion people.

Learn more about Chinese SEO and Chinese SEO at AIMS Advanced Internet Marketing Strategies. An illustrated version of this article is available at http://www.aims.co.il/articles/chinese-seo.html