Benefits of content optimization
If you started optimizing your content right now, what would the results be?
o Massive Reach – By converting your content into multiple formats, you’ll be able to engage with a wider variety of people than just one context.
o System Creation: By going through the same content several times, you will begin to develop templates and methods. You will polish and refine the communication of certain points of the content each time you revisit it. As you find that some techniques work better than others, you can hone your skills for the most effective delivery of your information.
o Know your market better: By repeatedly reviewing the same information, you will begin to know your market better. On the other hand, they will also begin to know you better. The more familiar you are with them, the better your chances of gaining their trust and loyalty.
Content optimization obstacles
There are obstacles that can prevent you from optimizing your content. What could stop you from doing something that sounds so simple? We’ll see:
1. Break your comfort zone: When you’ve spent a lot of time working with one particular content format, it can be intimidating to convert to another. For example, someone who writes articles all the time may feel uncomfortable presenting that same content in a video presentation. This may prevent some people from exploring other contexts.
2. Context confusion: It can be difficult to decide which context to convert to. There are so many options it can be overwhelming. The hardest part is getting started.
3. Multiple Context Personalities: Because there are so many contexts to convert to, people often find that they spread themselves too thin. Because there are so many great ideas spinning around in their heads, they find themselves trying to do it all by themselves, working on one thing today and another tomorrow. Without focus, none of them will be achieved.
Strategies to overcome obstacles
1) Always review Kipling’s Six Content Optimization Servers: Know who your market is, what context the content will be in, where the audience wants the content, when they will want it, why it matters, and how to bring it to market. desired context.
2) Never invent content: Always improve your content by reusing, repurposing, repackaging, or recycling. Don’t try to reinvent the wheel. The same information is simply reformatted to a different context.
3) Outsource – Strengthen your strengths. Continually work on improving those talents that come easy to you while outsourcing your weaknesses. If you find it extremely difficult to convert a context form, outsource it to someone who really enjoys doing it.
By overcoming obstacles and optimizing your content today, you will massively extend your reach. You will develop a system to convert your content to other formats and you will know your market better and be known more for your market. It’s worth the effort and will get easier as you go.
