Mustang is one of the most popular trademarks in the world and the largest manufacturer of custom jeans. This brand has a total look strategy and also produces denim and leather jackets, skirts and dresses, sweaters, underwear, shoes, accessories and perfumes. Mustang creations are preferred and worn by many celebrities, for example John Bon Jovi, Scorpions and Bjork.
The history of the brand began in 1932 when Luis Hermann established a factory to manufacture uniforms for workers. However, post-war Germany was in shambles and no one was interested in the development of the textile industry. The brand’s new life began in 1949, when the owner of the new company, Albert Zefranek, decided to start making jeans. This decision was revolutionary, because until then the denim industry was a fiefdom of the Americans. The first Mustang stitched jeans were the spitting image of the original custom jeans made in America. The next step Mr. Zefranek took was to improve his production range. 1953 presents the first model of jeans created especially for women and in 1955 he experimented with velvet jeans. 1958 is the year the name of the new brand, Mustang, appeared. As of now, the jeans are made from quality American denim in Germany.
In 1961 Albert Zefranek was the first to create stretch jeans. And I was in the right place at the right time, because in the late 1960s the era of jeans began. Jeans became a symbol of the new generation and the new lifestyle. Mustang brand advertising campaigns feature semi-nude beauties, responding to the triumphant march of the sexual revolution.
By 1980, Mustang jeans can already challenge the competition with the US brands Levi’s and Wrangler in the domestic market. In addition, a quarter of the productions are now exported to Austria, Switzerland, Holland, France and Scandinavian countries. The collection brand was divided into three themes: “Fashion”, “Basics” and “Modern Classics”. The yuppies of the 1980s made velvet jeans out of fashion, dealing a considerable blow to the company, an essential part of which concentrated on the manufacture of velvet. However, this occasion helps Albert Zefranek focus on classic custom jean styles. Start cooperating with Italian designers. And famous couturiers are beginning to show an interest in custom denim.
In 1990 Albert Zefranek’s son Heiner became the owner of the Mustang brand. He inherits the helm from his father and makes the brand even more successful around the world. Today it is an international brand that manufactures 20,000 pairs of jeans a day and combines the classics with the most innovative ideas in fashion. Mustang makes denim clothing for those who want to reveal their lifestyle and emotions in their look. The company motto “Genuine style will never die” speaks for itself.
