Because it is relatively easy to start and operate a web-based business, many business owners completely neglect any non-internet-based marketing medium. Of course, adding some offline marketing strategies to an already successful online marketing campaign can do wonders for your business. In fact, we would go as far as to say that if you are not currently using offline marketing methods, then you should look into it. With a little creative thinking, well-placed confidence, and properly placed promotional items, you can effectively market yourself on a national level.

Two Recommended Offline Strategies

The strategies we’ve listed below can be used as an effective way to incorporate offline marketing into your overall marketing plan. Implementing these will lead to increased exposure and possibly sales! Let’s do it.

Offline Strategy #1: Host Seminars

Of course, to do this you need to keep a few things in mind. Are you good at what you do? Does this mean good enough to educate? And are you passionate about what you do? With these two items, you can create a greater awareness of what you do in the public eye by educating others on the unknown secrets of your industry.

Examples of seminars

Maybe you are an excellent copywriter? Perhaps you have mastered a way to be a consistent affiliate sales leader? Is it suitable for creating web graphics for websites, logos, etc.?

I think from the above list you can easily understand what I am trying to communicate. Each of the things on the list above are assets that can be taught to those who seek to learn. It’s really just a matter of making sure there’s a market for your information, and of course the perceived value of learning it.

The perceived value will determine what you can generally charge for admission to the seminar. In most cases, you’ll find this ranges from $20 to $2,000 or more. However, for our purposes and considering that this is your first seminar, we will aim to make it free or very low cost.

The process

By creating a no-cost or low-cost seminar, you can attract a lot more attendees and of course establish yourself as the expert. Of course, you should also make sure you have a plan for collecting emails and/or other contact information. The general idea would be to add them to a newsletter and/or information course. In both cases, they should become part of your marketing funnel and eventually have an opportunity to become a customer.

Off Line Strategy #2 – Promotional Items

When you think about this strategy, we want you to think about a business card. Only in this case it can have a very different shape and size. I mean, if you think about it, anything with your company’s contact information on it would qualify as a business card, right? Some of the most common items used for this type of promotion are mouse pads, pens, coffee travel mugs, and bumper stickers. Keep your target demographic in mind and try to wear items that appeal to them.

By simply adding these two offline strategies to an already successful marketing plan, you can expand the reach and reach of your marketing efforts. This two-pronged approach can easily increase your exposure and eventually lead to more sales. With a little creative thinking, you can make a bigger impact using offline and online marketing.