Philosophy or Mission Behind Margaritaville
Jimmy Buffett has created a brand that has grown to be a global lifestyle company. The company has several restaurants, a chain of stores selling Jimmy Buffett-themed merchandise, and casinos with lodging facilities. One of the most popular and beloved songs by Jimmy Buffett is “Margaritaville.” This song is a classic summertime and island vacation anthem that has become synonymous with the Margaritaville restaurant chain spawned after its popularity.
It’s also an important musical work that is part of the country music genre known as beach music. In the 1970s, Jimmy Buffett was a rising country artist who was influenced by blues and rock music. He had many hit songs, but Margaritaville became his signature song. In the 1980s, Buffett began to pursue his career as a businessman and eventually developed the Margaritaville restaurant chain and branded merchandise.
Buffett’s ethos is all about relaxation and enjoying life to the fullest. It’s an approach that has resonated with the American public, and it’s the reason Buffett is now a billionaire. As a singer, Buffett had a natural talent for writing songs that would sell well. His songs often had laid back, carefree themes and included references to the beaches that he loved. He is also an avid philanthropist and his charitable foundation has raised more than $70 million for a number of causes.
What Is the Philosophy or Mission Behind Margaritaville?
The first Margaritaville restaurant opened in 1985 in Key West, Florida. Since then, the company has expanded to more than a dozen locations throughout the United States and Canada. Margaritaville Holdings, the company that runs the restaurants, has a network of approximately 1,100 employees and an annual operating revenue of more than $500 million. The company has been involved in the development of multiple resorts and hotels, including the 349-room Margaritaville Hollywood Beach Resort in South Florida that opened in November.
Another new community is Latitude Margaritaville in Daytona Beach, Florida, which opened in January and will be the largest of three planned communities. It features a resort-style pool, fitness center, social hall, game and hobby rooms, arts and learning programs, indoor and outdoor dining with signature Margaritaville food and beverage concepts and retail shops.
This resort is part of a partnership with Minto Communities, which plans to develop two other communities in Hilton Head, South Carolina and Watersound, Florida. The company has a diverse and extensive line of Margaritaville-themed merchandise. Its products include tequilas, rums, lagers, iced teas, shrimp, tortilla chips, clothes and bedsheets, as well as various accessories for the backyard pool and tailgate. Its branded shoes and frozen foods are among its most successful commercial ventures. Its apparel and souvenir shops are also a popular attraction for tourists.
Buffett also has his own tequila and beer brands in cooperation with Anheuser-Busch, called LandShark. In addition, he has his own music label called Jimmy Buffett Records that has released over 50 albums. Buffett’s music has also influenced several bands and other musicians in the industry. He has collaborated with artists such as Dave Matthews, Madonna and Dolly Parton, and he is a frequent collaborator with rapper Jay-Z.
