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Digital Marketing

SEO search engine optimization for professional services companies

Professional services companies have the same need for SEO search engine optimization as any other business, because professionals like doctors, lawyers, and accountants have as much competition in their field of excellence as anyone else who uses the Internet to…

The best retirement income for 2021

There are two types of income you can have (according to the IRS). That’s active (or earned) income or passive (unearned) income. The difference is how it is obtained and how it is taxed How to earn money in retirement…

SEO Link Building Tips and Techniques

As of now, backlinks are the most important factor when it comes to search engines deciding where to rank your website. In the future that may change, but there is no doubt that backlinks will continue to be an important…

The best marketing advice for small business owners

Last month, I had the pleasure of participating in a marketing panel for NAWBO (the National Association of Women in Business). It was great connecting with so many business owners who are working hard to propel their brand to success,…

Advantages of social media marketing

In the business world, marketing is essential. However, in our new digital age, traditional marketing is becoming more and more ineffective and a new way of marketing is emerging. Due to its many advantages, social media marketing has become an…

The truth about search engine optimization

While the basics of search engine optimization or SEO are pretty much textbooks, it’s not the textbooks you compete with, it’s the competition… who within the most competitive markets make it almost impossible to get there. to that position in…

Best Impromptu SEO Tips to Implement in 2021

With over 3.5 billion Google searches a day, you’ll need to follow Google’s rules to rank high enough for potential visitors to find your content. Improving your search engine optimization (SEO) efforts is one of the best ways to ensure…

What are SMART goals?

Each year, many work teams set goals for the coming year, and leadership teams determine their goals for their organizations. During the goal and objective setting process, the term SMART goal is often used without much thought as to what…

Are you thinking about social media marketing minus Facebook?

Many may find Facebook promotions to be an expensive and time-consuming process. Therefore, many companies choose not to promote through this popular platform. However, don’t be alarmed that Facebook is “the beginning and the end” of social media promotions. There…

Three factors that go into determining the price of toothpaste

Walking through the counters where different brands of toothpaste are stacked in a typical department store, one cannot help but notice the considerable price differences that exist between the different varieties of toothpaste. This goes for even similar amounts of…