Walking through the counters where different brands of toothpaste are stacked in a typical department store, one cannot help but notice the considerable price differences that exist between the different varieties of toothpaste. This goes for even similar amounts of toothpaste; so you may find that 50 milligrams of brand X costs more, in fact considerably more, than 50 milligrams of another brand Y. marketing) and ignore it, were it not for the fact that some of the price differences we see can be very substantial, such that one brand of toothpaste costs up to 50% more than another brand of the same amount of the same toothpaste. product. When the critical thinker encounters these degrees of difference, his mind goes crazy, because there must be something we’re not seeing.

Now we all know what the basic function of toothpaste is. And we know that all varieties of toothpaste work more or less the same way. You apply them to your toothbrush, to form a foam with which you brush your teeth. So how come there can be such significant price differences between various brands of toothpaste? In other words, what determines the price of toothpaste?

1) Well, one factor that plays a big role in determining the price of toothpaste is “where” the respective brands of toothpaste are manufactured. As with most other factory-made products, we see a trend where Eastern-made products can be priced significantly lower than Western-made products. This in turn is due to the fact that you simply cannot even begin to compare things like the cost of labor (an important factor in industrial production) between East and West. Eastern workers will be willing to work for a very small fraction of what their counterparts would consider a pittance. (Note that they are working for a share of the misery, not even the misery itself.) This ends up being reflected in the prices of products, as is the case with toothpaste here.

2) Another factor that plays an important role in determining the price of toothpaste is ‘who’ are the manufacturers of the respective brands of toothpaste. Big manufacturers, who have established a name for themselves, strong customer bodies made up of people who actually trust their products can afford to sell their products at substantially higher prices and still entice people to buy those products. . The ‘name building’ itself (what is called branding in commercial parlance) costs money, and this is the money paid by the final buyer of the product, hence the differences in prices.

3) Another factor that plays an important role in determining the price of toothpaste is the ingredients that go into making the toothpaste. It is true that the basic ingredients that go into making a toothpaste remain more or less the same in all areas, but there are other ‘add-ons’ that vary from one product to another, and are what can cause the differences Price. we have seen in the different varieties of toothpaste.