Web Syndication is a great way to get the word out about your blog sites or Facebook fan page, and it’s easy to develop. Web syndication is where website material and posts are made available across multiple networks by providing summaries of web feeds, which are news or forum posts. There are differences in the available web syndication pages as they have different resources.

One web syndication page is HootSuite. This site promotes all sorts of admin tools for various networks, including Twitter, Facebook, and WordPress blogs. When using it for Facebook, you have to keep in mind that it will only post on your wall. It won’t post on the status update, and this is where most people will see what you’re posting. When you post to the news feed, you meet other sources to let them know what you are doing or discussing.

To use web syndication for your Facebook wall that posts to other people’s news feeds, use Ping.fm. This forum has recently been revamped, adding new features like Google Reader and RSS and Atom feeds. Simply enter the feeds into your Ping.fm account and you’ll have real-time delivery.

The difference between HootSuite and Ping.fm is that a Facebook wall comment is not syndicated on the web unless someone comments on it, and only then will their friends be syndicated. Ping.fm will post a status update when there is a comment on your wall. If this web syndication is completely new to you, it’s easy to go to their websites to find help, through Help, videos, or blog comments. The last option is to hire a professional to manage web syndication for you!