It’s amazing how web designers are dealing with increasing technical changes to create sites that are easy to use, clear and innovative that match the corporate style and are simply beautiful on the whole. With the advancement in mobile device usage finally taking over from desktop browsing, the desktop must continue to evolve in its own way to remain relevant. Balancing aesthetics with functionality can be a difficult task, but if you do it right, you will set yourself up for higher customer engagement and higher conversion rates.
As 2017 draws to a close, 2018 is set to take over some notable web design trends that will focus on designing simple yet powerful websites that will largely focus on a better user experience.
1) Make mobile devices the priority
The fact that cannot be ignored is the importance of mobile optimized web designs which has increased tremendously in recent years and the trend does not appear to be abating anytime soon. This means that web designers must focus on each website to have a mobile version today.
2) Flat design
Flat design is about minimalism and usability. It’s about getting rid of the extra things that aren’t necessary on your website and focusing on the important parts. Clean, minimal, and fast-loading designs are all the rage and desirable for a number of reasons, both for mobile users and desktop browsers who want fast loading and attractive websites for SEO value.
3) Big, bold fonts
To complement modern design styles, web designers need fonts that stand out. The type of font you choose for your website should be able to create personality, evoke emotions, and set a tone to convey the most important information with ease. The trend of big and bold fonts will keep users interested in your website and create an improved user experience.
4) Cinemagraphs
Being different from ordinary GIF images, cinemagraphs will conquer the internet in 2018. Using cinemagraphs as a background or an additional feature on your website will make it interactive and increase the conversion rate. The trend of cinemagraphs is becoming increasingly popular and has replaced GIF images and full videos.
5) animations
With the improvement of browser technology, web designers have replaced static images with animations to engage consumers in their approach to communication. It is a great tool for engaging users in the history of a website and creating an improved user experience. They help engage customers throughout their website experience.
6) Internet of things
The combination of web services with the Internet of Things became a trend in 2017 and will continue to emerge in 2018. IoT devices include objects that are as simple as a refrigerator or complicated objects. These objects use sensors and microchips to receive and act on their surroundings. 2018 is expected to see more IoT interfaces on websites that will allow you to interact with smart devices.
7) Voice and search user interface
A voice user interface refers to human interaction with a computer or any device in the form of voice. You are now able to understand and act on complex voice commands. When combined with machine learning, this can possibly predict your needs before you even complete the command.
8) AI and machine learning
AI has increasingly found its way into web designs through technologies such as conversational interfaces. In the coming years, we will see the introduction of machine learning and artificial intelligence in many of the systems with which we interact. This will soon make web interactions seamless.
Customer service through the web is becoming faster and more efficient thanks to these new technologies.
