The birth of Digital Marketing:

Marketing has undergone a significant transition from traditional offline marketing to online marketing. Virtually every business has an online presence in 2018. Businesses that haven’t recognized this digital/online advertising trend really need to adopt one fast! Today we are in a digital age, everyone we see walks around with a phone, tablet, laptop, etc. And it’s no surprise to discover why digital marketing has surpassed traditional offline. Let’s take a look at why digital marketing will change your business promotion forever.

One must learn the latest skills that are needed: It’s great to learn something new, but even better if you can be a business-generating force. Approximately 1 in 5 people have switched to digital advertising due to its profitability and potential to reach a large audience globally.

Mistakes won’t cost you: Make a defective banner for a hoarding space, you will lose your money in corrections, printing costs and rent of advertising space. Digital marketing is all about trial and error. The more mistakes you make, the better you will do. Even great players of the game make mistakes when they try something new.

Be unique and you will be rewarded: By not following standard marketing rules and exploring your creativity to the fullest, you can attract business by innovating strategies like never before. You will be rewarded for doing things differently and people will follow you.

Economic: Many strategies in digital marketing are practically organic. You just need to pay for your website design which is very nominal and/or use pay per click campaigns that you can select based on your budget. The main strategy revolves around advertising your brand with good content and optimization all over the internet. Invest in skills, not promotions.

Satisfaction guaranteed: Digital marketing is a numbers game. Every strategy is measured before improvising. Many tools provide you with various graphs that show your website visitors, clicks to your website, the location of the visitors, what device they use to reach you, and much more. Everything is measured and satisfying to see how your efforts make a change in your advertising strategy. Unlike traditional offline marketing, getting real-time daily or monthly statistics is easy with digital marketing.

Verticals in digital marketing in which you need to acquire skills to: The term “digital marketing” is made up of several verticals such as:

• website development
• content writing
• Search Engine Optimization (SEO)
• social media marketing
• Search Engine Marketing (SEM)
• Pay Per Click Campaigns
• AdSense, affiliate marketing
• blog
• Writing articles and submissions
• google analytics
• electronic commerce
• mobile advertising