What is Click-to-Mail?

Click to Mail is one of the sites within the United States Postal website. People outsource a lot of their private loan mailings on the internet to this Click to Mail. You can go to USPS.com and once you’ve signed up for their program, they’ll send you to this Click to Mail, where they have all kinds of forms on which you can send postcards, letters, brochures, whatever you want. that. They have all kinds of different products.

Start with small postcards

They have different sizes of postcards. You can make small postcards; They can be in color or high gloss. I don’t recommend any of this, but it’s all there for you if you want to get really fancy. We generally recommend that the first mailing to any list you send is a small postcard and as simple as possible. You want to send a postcard in black and white, all text, no images, simple, and you have two goals.

two goals

You want two things to happen. First, a private lender responds to that postcard, and that’s obviously a very positive thing. They would call you and ask for more information. Second, the post office would return the cards to you saying they can’t deliver them. Then you can clean up the list, removing them so that next time you don’t continue to send them emails.

cleaning your list

Again, that first mail you want to use is as cheap a card as possible. If you can get it down to around 30 to 32 cents per card, that’s good. You want to make it as cheap as possible so that you can save some money, but also clean up your list. If you buy a list, 20-25% of that list is almost guaranteed to be undeliverable. I don’t know if there is a way around that. I think the reality is that these lists are sometimes a bit outdated. People move around a lot and they are not going to be where they say they are. On the next mailing and on the next mailing, if you have cleaned up your list, you can afford to spend a little more money.

You now know that a large percentage of that list will be delivered. If you can get 90-98% of the second and third shipment delivered, you can afford to spend a little more. Maybe it will go to a large postcard or even possibly a letter. Be sure to use that first mail to discard or discard bad mail. After going through this procedure a few times, you should end up with a mailing list of potential customers to whom you can continue to mail offers, such as free information, free seminars, or anything similar.