Mobile app development has certainly done wonders for India’s digital economy in the past three years. Business enterprises and customers have benefited from the revolution in mobile application technology. Increased urbanization, a growing middle class with healthy purchasing power, improvements in IT infrastructure, and government initiatives to attract more investment in telecommunications and Internet services, along with social mobility, have contributed to this movement. phenomenal. The Indian consumer living in the cities is beginning to accept business transactions on the Internet and the value generated by buying and selling online. Despite this trend, some grim facts remain about rural India. Is the rural Indian consumer moving as fast as their urban counterparts? While the empirical evidence suggests that some obstacles exist, later in this article we will look at some economically feasible solutions to those challenges.

Some reflections on the Internet economy in the world and India

Current estimates indicate that 4.2 billion people worldwide will not have Internet connectivity even in the year 2017. The compound annual growth rate of Internet users has dropped from 14% in 2006-07 to 10% today. Aided by factors such as rising income levels and low technology costs, the internet economy could see an addition of another 500-700 million users by the year 2017. While these are scenario statistical reports , there are factors that underlie this sorry state in developing countries. like India Data compiled by the World Bank on the digital divide says the following:

• 64% of disconnected people live in rural areas

• 18% of people offline are age 55 or older.

• 28% of these people are illiterate

• 52% of people offline are women

• 15% internet market penetration in countries like Bangladesh, Nigeria, Ethiopia, etc.

The World Bank study suggests that millions of people do not go online because they believe it goes against widely accepted social and cultural norms. People retired from their professions do not find computers to use. There is also a perceived threat to information and privacy from the use of the Internet. While governments and businesses have made great strides in urban areas for economic growth and internet connectivity, rural households are still left out. Millions of people consider the wisdom of computers to be rocket science and therefore avoid it. The harsh truth is that as long as internet connectivity in offline rural communities remains absent, there will be a drag on their lives.

Mobile apps can eliminate entitlement failure

While the above data and its analysis make clear the existence of the digital divide, there is hope in the form of mobile app development. Mobile development services can reach for-profit companies and their offerings at the bottom of pyramid markets. While buying and using a computer can be unaffordable and technically complex, using a smartphone is child’s play. Also, the smartphone is a personalized device. The portability of the device and real-time information offered by mobile apps present an opportunity to stay rooted in the local culture and yet modernize. While banks, retailers, insurance companies, and microfinance institutions may find it economically impractical to establish traditional business models, mobile app developers can connect the dots. Web solution providers will need to efficiently design and offer mobile app development services to create a viable business case. Rural markets offer a great window for lifestyle app development, entertainment app development, and gaming app development, even in emerging economies. As long as language, usability, and application distribution are managed wisely, business enterprises can expect to explore untapped markets in rural areas. Understanding the basic realities of rural markets, focus on rural business models and organizational collaboration with client companies is crucial in this regard. Android business solutions and Windows business software solutions designed with business intelligence can make a real difference to people’s lives offline and eliminate entitlement failure. Internet is for everyone and mobile development service companies with an eye on innovation specific to the local context are the facilitators of this proposal.